Let your customers see your product on themselves.

Fit drives up to half of fashion returns, and it is the one thing a product page cannot show. One tag lets a shopper try your garment on her own body, on your site, before she decides — sponsored by you, free to her.

Talk to us See pricing

You are not paying to solve a photography problem

You are paying to solve a fit problem, and fit is the one your returns desk already knows about.

1%
of online shoppers say clothing sizes are consistent between brands. The other 99% are guessing on your product page.
Retail Times survey
~50%
return rate across European online fashion, with size and fit responsible for up to half of it. In denim it reaches 65%.
Zalando
Bracketing
Because sizing is unpredictable, shoppers routinely order two or three sizes intending to send most of it back. You pay the shipping both ways.
Reddit, r/womensfashion — recurring
Not just size
“Fabric felt thinner than described.” “The colour was different.” “It hung nothing like the photos.” Fit uncertainty is a look problem as much as a measurement one.
Shopper forums, 2025–26

What the category reports

These are other companies' published figures for their own tools, not ours. We have not run a pilot long enough to publish our own — finding brands to run one with is the point of this page.

Source	What they measured	Reported result
Zalando, FY2025 results	AI size-and-fit tools, platform-wide	8% of size-related returns prevented
Zalando, Virtual Fitting Room pilots	3D fitting room, items where it was used	Up to 40% fewer returns, strongest in denim
Saiz, cross-brand reporting	Virtual try-on deployments	~30% fewer returns, AOV up 10–15%
Category surveys, 2025–26	AR / try-on across fashion retail	Conversion up 20–35%, AOV up 10–33%

And what it will not do

Your ecommerce lead has read the same reports we have, so here is the other half of them.

Roughly 1% of shoppers use virtual try-on regularly. Stated interest is far higher — around 71% say they would shop more often if it were available — but the gap between interest and habit is real, and anyone quoting you the 71% without the 1% is selling.
Expect 10–20% adoption among eligible sessions on a well-integrated tool, not the whole funnel. The return reduction comes from the shoppers who engage properly: three or more try-ons with size feedback moves the effect from roughly 6% to roughly 29%.
It earns its keep on dresses, denim, outerwear and formalwear — the categories where fit is visual, variable, and expensive to get wrong. On basic tees and loose knitwear the incremental value is small, and we would rather you spent the budget elsewhere.
You will never be shown who saved your product. Reporting is aggregate. Where a shopper has made an outfit public you can see it, because she chose to publish it — everything else is counted, never named, and small counts are withheld rather than rounded.
Desmodas is 2D generative, not 3D body scanning. It shows a shopper how a garment reads on her body and colouring, using the real fibre composition from your product page to drive how the fabric drapes. It does not measure her, and it will not tell her she is a 12 rather than a 14.

01
Claim your store, add one tag
Verify ownership, generate a sponsor key in your manage area, and drop a single script tag on your product template. It is one line, it loads nothing blocking, and it carries no styling of its own.
Find your store →
02
Your shopper sees herself in it
Shoppers with Desmodas installed get a “See it on me” control next to your add-to-cart. Everyone else gets a link to the same try-on hosted on Desmodas. Either way the result lands in their Desmodas inbox, so it keeps working after they close the tab.
03
You are billed per generation, capped
Each try-on draws one credit from your sponsorship balance instead of the shopper's. You do not have to set a cap for it to be safe — with nothing configured, a pool is paced to last thirty days. Try-ons that fail are refunded automatically.

The part that keeps working after she leaves

A product page visit is a moment. A saved item is an asset — and it is the one thing here a competitor cannot copy, because nobody else holds the outfit.

Where	What it tells you	How long it lasts
Product page	She is on the page	One session
Saved to an outfit	She chose to keep it	Months, re-opened

Most saved items were never tried on. They arrive from search or the browser extension, not your product page. So your standing offer is usually the first time she gets to see herself in a garment she had already decided to keep.
Take it out of the outfit and the offer goes with it. You are only ever sponsoring items still sitting in someone’s wardrobe. Nothing is banked, nothing is owed.
Mood boards cost you nothing. Saving to a collection does not draw a credit. A collection is a wishlist to one person and a scrapbook to the next, so we do not charge you for it. An outfit slot is unambiguous — she put your garment on a body, in a look.

It cannot run away with your budget

The failure everyone expects from this is a pool emptied in one afternoon on the wrong products. Seven controls, and the defaults are the safe ones.

Control	If you set nothing	What it stops
Daily cap	Your pool ÷ 30	Draining a season's budget in an afternoon
Per-shopper cap	3 a day	One person spending the day's budget alone
Repeat guard	Always on	Paying twice for the same shopper and garment
Minimum price	£25	Spend on items too cheap to earn it back
Category allowlist	All categories	Spend outside the ranges where fit matters
Per-product opt-out	Off	Spend on clearance or anything you would rather not push
Pause	Off	Everything, without emptying your balance

The daily cap is the one worth reading twice. It is not a field you have to remember to fill in — with nothing set, your pool is paced across thirty days automatically. Spending faster is something you turn on, not something that happens to you.

When a cap is reached, the shopper is quietly served from her own credits. She is never shown a message about your budget.

Priced for volume, not per shopper

A shopper buying credits pays 27–40p a try-on. That is the wrong number for a brand sponsoring every visitor on a catalogue, so it is not the number we charge you.

Pack	Try-ons	Price	Per try-on
1,000 try-ons	1,000	£120	12p
5,000 try-ons	5,000	£550	11p
25,000 try-ons	25,000	£2,500	10p
100,000 try-ons	100,000	£9,000	9p

You pay for try-ons that happen. Not impressions, not page views. A shopper has to ask for it.
Paced by default. With no cap configured, a pool is spread across thirty days, so a busy weekend cannot empty a season’s budget.
Sponsorship credits are for your shoppers. They are a separate balance from the credits that run AI models and photo shoots, which stay on your brand plan.
Packs do not expire. Run a sponsored campaign for a season, pause it, come back.

Volumes above 100,000 are priced per conversation. Get in touch →

What we would want from a first partner

A catalogue where fit actually matters — dresses, denim, outerwear — and enough traffic on it to read a signal inside a season.
Your return rate before we start, and the same number after, on the covered categories. We will publish what we find with your permission, and not without it.
Someone who will tell us when it looks wrong. Shoppers distrust glossy, over-smoothed renders, and we would rather hear that from you than from a review.
An opinion on the reporting. We can already see which of your products get saved, which get tried on, which get abandoned after a try-on, and what yours get styled alongside. A first partner helps us decide which of those are worth a chart and which are noise — and gets them as they are built.