Privacy Policy


1. Introduction

This Privacy Policy applies to anyone who visits the Website or App (the “Sites”), and any other platforms we own or control and make available (the “Desmodas Platforms”). We refer to the Sites and the Desmodas Platforms as the “Services”.

Any personal data about our users (the “User” or “you”) provided to or gathered by the Services is controlled by LImitless8 Digital Ltd. (a company incorporated in England and Wales, with company number 13400975 and with a registered office at Briarfield Avenue, London N3 2LG, UK) ("Desmodas", “we”, “our” or “us”). For the purposes of General Data Protection Regulation (the "GDPR"), we act as a “Controller” as defined under the GDPR (“Controller”).

The Services encompass numerous links to third-party websites, services, widgets, advertisements, and other offerings. Engaging with these links or activating such connections may enable third parties to gather or disclose information related to you. We lack control over these third-party websites and disclaim responsibility for their privacy practices. By utilizing social media features incorporated into our Sites (such as the "Share" button), you grant permission for social media providers to gather information regarding your use of our Site and associate it with your social media account. The data collection conducted by the social media platform is governed by the privacy policy of the respective social media provider.


2. What This Privacy Policy Covers
This Privacy Policy addresses how we handle the collection of personal data when you use the Services. We clarify the types of information we collect, the reasons for collecting it, and the options available to you concerning your personal data.


3. Information We Collect and How We Collect it

As customers, you are not under any legal obligation to furnish information to us. Nevertheless, certain details are essential for the proper functioning of our services. Providing login credentials (email and username) allows us to enhance and personalize our services. By providing information, you affirmatively acknowledge that it is done voluntarily for the purposes outlined in this Privacy Notice. You also acknowledge that we may store such information in a database(s), subject to registration and compliance with applicable laws and regulations.

3. Automatically Collected Information
a) Whenever you engage with the Sites or utilize any other feature of the Services, we receive and store specific types of information. While you are actively using the Services, we may, independently or with the assistance of third-party services as outlined below, gather, collect, and record information related to your usage. Our server logs automatically receive and record information from your browser, including your IP address, specific cookie details (refer to our Cookie Policy for more information), unique identifiers (such as click IDs), and the requested page.

b) Usage information, such as the quantity and frequency of visitors to the Sites and Services, is automatically gathered. We exclusively utilize this data in an aggregated form, meaning it is treated as a statistical measure and not in a way that would personally identify you. This aggregated data helps us understand the frequency with which customers utilize different parts of the Sites and Services or other features of the Content. This insight allows us to enhance the appeal of the Sites and Services to a broader audience and improve the overall Content.

d) Information about the devices you employ to access our Sites and Services is also gathered. This encompasses details such as the type of computer or device, hardware model, operating system, and software you utilize.

e) Upon opening an email from us, we frequently receive an email communication confirmation if your computer supports this program. We utilize this confirmation to inform decisions on how to enhance the interest and usefulness of our emails.

f) If you download or utilize apps developed by us, our affiliates, or subsidiaries, and if you have requested or consented to location services where applicable, we may obtain information about your location. This information may be utilized to furnish you with personalized content and location-based services, such as tailored search results. Many mobile devices offer the option to disable location services. For further details on the information made available to us by your device, please refer to the policies of your device manufacturer or software provider.


4. Use of Cookies
We and our partners utilize cookies—small text files stored by your browser—to gather, store, and share personal data regarding your activities across our Sites and Services. Cookies may persist on your computer or mobile device for varying durations. 'Session cookies' are active only while your browser is open and are automatically deleted upon closure. Conversely, 'persistent cookies' endure beyond your browser's closure, recognizing you when you reopen it and browse the Internet. Cookies may be categorized as "first party," directly served by us to your browser or mobile device, or "third party," served by our vendors or advertising partners to deliver their services or promote our offerings. The classification of cookies is based on their functionality.

Essential Cookies: These cookies are essential for the functionality of our Sites and Services and cannot be disabled in our systems. Typically, they are only activated in response to actions you take, constituting a request for services—such as configuring privacy preferences, logging in, or completing forms. While you can configure your browser to block or notify you about these cookies, certain sections of the Site and Services may be rendered inoperative if you choose to do so.

Performance Cookies: Functional Cookies empower the Sites to offer improved functionality and personalization. They may be established by either us or third-party providers whose services have been integrated into our pages. If you opt not to permit these cookies, some or all of these services may not operate as intended.

Analytics Cookies: These cookies enable us to track visits and traffic sources, allowing us to gauge and comprehend how users access our Sites and Services for the purpose of enhancing overall performance. Additionally, these cookies assist us in testing various versions of our Sites and Services to identify user preferences regarding features or content. Whether first-party cookies or third-party cookies from our analytics service providers, they play a crucial role in revealing the popularity of site pages, content, and features, as well as understanding visitor navigation within our Sites. Declining these cookies will result in the inability to ascertain your visits and activity on our Sites, hindering our ability to utilize this information to monitor performance and enhance our Sites and Services.


Advertising Targeting: These cookies can be placed on our Sites by our advertising partners. These cookies enable these companies to create a profile of your interests and display pertinent advertisements on our Sites, as well as on other websites and applications. They rely on uniquely identifying your browser and device when you access our Sites. Opting not to permit these cookies may result in receiving less targeted advertising.


Third-Party Cookies: These cookies are employed by external parties to render services to us, such as analytics/performance monitoring or personalized advertising. This may include third parties using their cookies to present advertisements tailored to your preferences, considering your previous visits to the Sites. Consequently, you may encounter varied products based on your perceived interests and the content you have explored on the Sites, along with other items deemed pertinent to your browsing behavior. This approach ensures that advertising is as pertinent and beneficial to you as possible.

It is important to note that we lack control over cookies owned by third parties, and it is your responsibility to configure your preferences for third-party cookies based on your individual targeting and tracking preferences.


5. The Reason for Collecting Information

We utilize the information we gather for the following purposes:


  • Operate and enhance the Sites and Services and display Content
  • Enable you to fully utilize the Sites and Services, including utilizing "My Favourite Lists"
  • Facilitate product orders on the Sites (where applicable)
  • Provide recommendations for relevant products and simplify tracking of items you find interesting
  • Deliver a personalized experience of the Services and on the Sites, which involves profiling under the GDPR
  • Manage your account, if applicable, and update our records
  • Allow third-party service providers and contractors to perform technical, logistical, or other functions on our behalf
  • Conduct research, address issues, and identify and protect against errors, abuse of the Services, fraud, or other criminal activities
  • Mitigate risk, adhere to laws and regulations, and comply with other legal processes and law enforcement requirements
  • Generate aggregated statistical reports, ensuring customer identities remain undisclosed in the reports.


6. Information Storage

In order to deliver the Services, the information we gather from you might be transmitted to and stored at a location outside the European Economic Area ("EEA"). It may also be processed and utilized by personnel working for us or one of our third-party service providers who operate outside the EEA. These individuals may be involved in tasks such as fulfilling your requests and providing support services. We will undertake all reasonably necessary measures to ensure that third parties, to whom we transfer any data, offer adequate protection for that data.


7. Sharing Information with Third Parties

We only disclose your information as outlined in this Notice and mandate that commercial entities, with whom we share your information, commit to maintaining its confidentiality.


We collaborate with various partners, referred to as "Desmodas Partners," to broaden the range of fashion items displayed on the Sites. At times, when you choose a product, you may be redirected to the Desmodas Partner's website, where the partner may request additional personal details for the transaction. The information you provide on the Desmodas Partner's website will be gathered, stored, and processed in accordance with the privacy policy of the respective Desmodas Partner. Please take note that: (i) it is crucial to thoroughly review the privacy policy of the Desmodas Partner before finalizing any transaction; and (ii) the Desmodas Partner bears sole responsibility for the utilization and sharing of your information.

Promotional Campaigns: We might also disclose your data to Desmodas Partners for specific promotions and contests. These will be governed by supplementary rules and conditions, which will be provided to you when you participate in any such competition or promotion. It is advisable to thoroughly review the rules and conditions associated with these competitions and promotions.


Aggregate information: We may also provide Desmodas Partners with aggregated information regarding the collective usage of the Content by our customers. This sharing of statistical data helps Desmodas Partners comprehend the frequency of Content utilization, enabling them to enhance your online experience. We ensure that aggregate information shared with a Desmodas Partner does not identify you personally, unless necessary for transactional purposes on your behalf.

Third Party Advertisers: Advertisers and advertising networks might employ automated technologies, such as cookies, to gather details about your website activity on the Sites and other platforms. This information is utilized to tailor online advertisements to your potential interests. For further insights into cookies and instructions on rejecting targeted or interest-based advertising cookies, please refer to our Cookie Policy.

Google Analytics: We have incorporated the Google Analytics Demographics and Interest Reporting feature and may disclose your information to analytics and search engine providers assisting us in enhancing and optimizing the Services.

Agents: We enlist the services of other companies and individuals to carry out tasks on our behalf, and we share your information with them only to the extent essential for delivering products or services to you. Unless specified otherwise, our agents are not authorized to utilize the shared information beyond what is necessary to aid us in our tasks.


User Profiles and Other Information You might Submit: If the service is accessible on the Sites, user profile details such as your username, name, email address, and other provided information ("User Submissions") might be exhibited to other users. This display aims to facilitate user interaction within the Services, enabling you to follow other users and be followed by them. Email addresses are utilized for adding new User Submissions to user profiles and for communication via User Submissions. Any information you voluntarily disclose online becomes publicly available, subject to viewing, collection, and utilization by others. Images, captions, physical descriptions, personal interests, or other content submitted to the Services may be redistributed across the Internet and various media channels, potentially being viewed by the general public.

Kindly note that when you willingly share information in public areas on the Services or other public forums, that information becomes accessible to the public.

Compliance with legal requests: We might disclose your information to pertinent third parties when we genuinely believe it is essential to (i) adhere to the law, regulation, or a legal request; (ii) enforce or implement our terms of use and other agreements; or (iii) safeguard the rights, property, or safety of Desmodas, our employees, our users, or others. This could involve sharing information with other companies and organizations for the purpose of fraud protection and mitigating credit risks.

Affiliates: We reserve the right to disclose some or all of your information to any of our parent companies, subsidiaries, joint ventures, or other entities under common control with us.

8. How we keep your Information Secure
We are committed to upholding the security and privacy of the information you share with us. To safeguard its integrity, we employ various measures, including encryption to thwart unauthorized access, pseudonymization, stringent information access controls, and robust firewalls.

When opting to establish an account with the Sites , your account information is safeguarded by a password, ensuring your privacy and security. It is crucial to take responsibility for preventing unauthorized access by selecting and safeguarding your password appropriately. To enhance security, limit access to your computer and browser by signing out after each session. You are accountable for protecting the password used to access the Services, and we encourage the use of strong passwords, incorporating a mix of upper and lower case letters, numbers, and symbols. Desmodas disclaims any liability for loss or damage resulting from failure to adhere to these requirements.

The Internet's transmission of information is not entirely secure, and we cannot assure the security of your data when transmitted to the Sites and Services. Factors such as unauthorized access or use, hardware or software failures, and other unforeseen events may compromise the security of user information at any given time. Any data transmission is undertaken at your own risk.


9. Links to Third Party Websites
The Sites and Services include links to external sites. We do not assume responsibility for the privacy policies or practices of these other sites. It is advisable to review the privacy policy provided by each linked site when navigating to them. This Notice exclusively applies to information collected on the Services.

10. Data Retention

Unless legally obligated to retain your information for a longer duration, we retain the data you furnish to us for as long as necessary to offer the Services to you. This duration extends to the period you maintain an account or until you request its deletion, whichever transpires earlier.

Upon receiving a user's request for data deletion, an irreversible process initiates, permanently erasing the pertinent data. Any data not subjected to deletion will be preserved in an anonymized format.


11. Our Legal Basis for Processing Information

We handle your information when a legal basis exists and when it is essential for our legitimate interests. These legitimate interests encompass:


  • Enhancing the Sites and Services to provide you with a personalized experience.
  • Guaranteeing the relevance of our marketing communications, advertising, and recommendations to you.
  • Gaining insights into customer usage of the Sites and Services.
  • Ensuring the proper management of the Sites and Services.

a) Required for the execution of our contract with you: For instance, to register and manage your account, we gather essential details such as your email address, password, and any additional information you choose to include in your account.


b) Based on your consent: For example, when you provide us with marketing consents to receive information about products of potential interest. You can withdraw your consent at any time by contacting us.


c) Necessary to comply with relevant legal obligations: This includes making mandatory disclosures to law enforcement as required by law.


d) Marketing opt-out: Upon registering for an account, you can give consent to receive specific marketing emails or communications. We use your information, such as your email address, to occasionally share information about products and services that may interest you.


If you wish to stop receiving marketing messages or adjust the type and frequency of these messages, you can modify your preferences at any time in the Account Settings of your registered account or by clicking the unsubscribe button in our marketing emails. Please note that it may take a short time to update our records for these purposes. Desmodas Partners are obligated to respect your opt-out requests, and if there are any issues, please inform us so that we can address them.


For the Desmodas mobile application, push notification and other mobile alert preferences can be configured in the app settings or your mobile device settings.


It's important to note that opting out of promotional messages may not apply to non-promotional, transactional messages, or information related to your account (e.g., service announcements or administrative messages).


You have the option to choose not to disclose information, even if it is required to access the Services.


Please be aware that if you opt not to receive or read legal notices from us, such as this Notice, these notices will still govern your use of the Services, and it is your responsibility to review them for any changes.


12. Your Privacy Rights

In accordance with the law, you possess several rights (subject to specific conditions and exceptions) concerning your Personal Information. You can assert any of these rights by reaching out to us at or using the contact details provided in the section below.

You retain the right to object to the utilization of your Personal Information in instances where we depend on "legitimate interests" as a lawful basis for processing, or when your Personal Information is employed for direct marketing purposes (i.e., if you wish to discontinue receiving direct marketing newsletters, updates, and other marketing communications from us).


The right to information: You are entitled to receive clear, transparent, and easily comprehensible details regarding the usage of your Personal Information and your rights. That's why we are furnishing you with the information outlined in this Privacy Notice.

The right to access: You are entitled to retrieve the Personal Information we hold about you, known as a Subject Access Request. We commit to furnishing the requested information within 30 days, free of charge, unless the request is deemed unfounded or excessive.

The right to rectification: If your Personal Information is inaccurate or incomplete, you possess the right to have it corrected or supplemented. In instances where we have shared your Personal Information with others, we will endeavor to inform them of the rectification, if feasible.

The right to deletion: Commonly referred to as 'the right to be forgotten,' this allows you to request the deletion or removal of your Personal Information when there is no compelling reason for us to continue its use. It's important to note that this is not an absolute right, and exceptions exist.

The right to restricted processing: You possess the rights to 'block' or suppress the further utilization of your Personal Information. While processing is restricted, we can retain your Personal Information but refrain from additional use. We maintain lists of individuals requesting the 'blocking' of further use of their Personal Information to ensure the restriction is honored in the future.


12. Changes To This Policy
We retain the right to modify this Policy periodically. The use of information we currently collect is governed by the Notice in effect at the time of its usage. In the event of significant alterations in our handling of personal data, we will inform you through announcements on the Services or via email. Otherwise, all other revisions to this Notice become effective as of the designated "Last Revised" date.


13. Questions You might have

If you have any questions or concerns regarding our Privacy Policy, our Services or the Content, please send us a detailed Email to You may also write to us at Limitless8 Digitial Ltd., Briarfield Avenue, London N3 2LG, UK.


Last revised: 21st March 2024

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