Preen By Thornton Bregazzi was founded in 1996 by Justin Thornton and Thea Bregazzi, built on an aesthetic of darkly romantic and effortlessly modern, juxtaposing the masculine with feminine and mixing of hard and soft. Their debut collection at London Fashion Week for Spring Summer 2001 established the brand’s essence of punkish sensibilities with vintage elements and hand crafted details.  The collection debuted to rave reviews with critics responding to the subverting of traditional motifs and British sense of tongue-in-cheek chic. The label has since become synonymous with deconstructed London cool and developed a cult status amongst fashion heavyweights.